Privacy Policy

Ruff Robot Pty Ltd

At Ruff Robot Pty Ltd (Australian Business Number: 70 620 556 907) (defined here as ‘We’ or ‘Our’), We value your comments, suggestions and feedback. Our Privacy Policy sets out how we collect, use and disclose “personal information” and other “non-personal information” we have gathered about you in relation to our games and software, (“Games” and “Software” which terms includes the associated websites).


By using our Games and Software, you acknowledge and consent to the terms of this privacy policy.


This policy will let you know:

• What information (often referred to as ‘data’) is collected from you;

• How your information is used;

• With whom your information may be shared;

• How you can access, update, or delete your information.

We will comply with all relevant and applicable legislative requirements, and, in the event of any inconsistency, the legislative requirements will override the provisions of this document.


User Age Limits

Our games, our software and our website are not aimed at children under 13 years of age. We do not collect information, nor do we direct interest-based advertising to anyone under the age of 13 years.

If you believe that We have inadvertently collected information from a person under the age of 13, please contact us at the email address below and the information will be permanently deleted.


What data do we collect?

We collect data in three ways:

• Data collected automatically;

• Data you provide us; and

• Data collected by our partners

Data collected automatically

Certain data is collected automatically. This includes:

• Data about your game progress;

• Data about your device, such as device name and operating system, browser type and language;

• Data about your use of the Service, such as gameplay data and your interactions with other players inside the Service; and

• Your IP address and mobile device identifiers (such as your device ID, advertising ID, MAC address, IMEI). Please note, there are ways to block this, which are outlined below.

Data you provide us

We collect and store your email when you sign up for our newsletter, or where you nominate to specifically allow our games to collect your player name and your email. We will also keep your contact details if you contact us for a particular purpose.

Data we collect from our third-party partners

To operate and manage our services we need to use third party service providers from time to time. A list of those parties can be found in this privacy policies. The type of information we might collect from them includes:

• Data we receive if you link a third-party tool with the Service (such as logging in via Facebook, or Google);

• Demographic data (to determine the coarse location of your IP address)

• Data from platforms that the games run on; and

• Data for advertising and analytics purposes.


How do we use the data we collect?

Data collected can be personal to you or non-personal, and sometimes data that doesn’t appear to be personal can become personal if certain other facts are learned. No matter how we come to collect your data, we will always treat it in accordance with this document, and any applicable legislation.


What is Personal Information?

‘Personal Information’ is information that identifies you as an individual. This is only collected by us if you submit it to us directly.

Player/User Feedback

If you contact us with a comment or query, We keep a copy of any personal information you provide. This is so that we can respond to your comments and questions as a part of our commitment to providing you with player support. If you contact us directly for any reason, we also keep a copy of that correspondence.


When you opt in to join our mailing list for the purpose of receiving our newsletter, we will use that to provide you with direct marketing communications about upcoming games, features of our websites and other events and promotions related to our products.

You may unsubscribe from our newsletter at any time. All you need to do is unsubscribe from the link in the letter, or let us know in writing that you want to be removed.

What about Sensitive Information?

Sensitive information includes information about such things as an individual’s racial or ethnic origin, political opinions, membership of a political association, religious or philosophical beliefs, membership of a professional body, criminal records or health information.

We will not attempt to obtain nor record any sensitive information.


Third Party Service Providers


Advertisements from third party ad networks may be displayed in our Games from time to time. All reasonable endeavours are used to ensure that these ad networks comply with all applicable legislation in the provision of their services towards us.

If you click on any advertisements through our game, the advertisers may use cookies and other web-tracking technologies to collect data, to provide targeted advertisements to you. Some of this may be personal information, and some of it non-personal information. We recommend that you review the terms of use and privacy policy for any advertiser with whom you are interacting before doing so.

The list of our ad networks privacy policies may be found here:

Unity Ads

Google AdMob & AdSense

Opting out of targeted advertising

You can opt-out of interest-based advertising on mobile applications by checking the privacy settings of your Android or iOS device and selecting “limit ad tracking” (Apple iOS) or “opt-out of interest-based ads” (Android).

Collection of other ‘Non-Personal’ Information

Some non-personal information may be gathered while you use Our games and Our software. Non-personal information is general, non-identifiable and anonymous information that is gathered for statistical, analytical and research purposes such as the improvement of our games and software (for example, bug fixes).

Our website ( uses Google Analytics to help analyse how users use the site. The tool uses cookies to collect internet log information and general visitor behaviour information in an anonymous form. The information generated by the cookie about your use of the website, including your IP address, is transmitted to Google. This information is then used to evaluate use of our website and to compile statistical reports on website activity.

The Google Analytics privacy policy can be found here:

Google Analytics

Our website and apps may also contain APIs from other third parties. As with Google, We do not control how they interact with you and you should ensure that you consent to the terms of use and privacy policies offered by the third party services before providing them with your information.

Our third-party partners, and their privacy policies are as follows:

Unity Analytics

Google Analytics

Game Analytics

Facebook Analytics


Request User Data Deletion

When you install and use Ruff Robot mobile applications, we can collect and process some of your data for different legitimate purposes.

You will find below explanations regarding the reasons why we may collect data.


Why is data collected?

Ruff Robot Pty Ltd and its third-party partners collect data:

• To provide you with the services you asked for

• To run analytics and understand how users interact with our product and services to improve them continuously

The third-party partners that Ruff Robot Pty Ltd will share the data with are:

• GameAnalytics

• Facebook Analytics

• Adjust

• Voodoo


Data deletion requests

To delete user data collected by Ruff Robot Pty Ltd, please reach out to [email protected]

If you also want to request the deletion of the data that may have been collected about you or your device by our third-party partners that are acting as independent data controllers, you will find below the contact for each partner and the link to the relevant section of their privacy policies:

• GameAnalytics:

email: [email protected]

privacy policy:

• Facebook Analytics:

email: none, please refer to the privacy policy

privacy policy:

• Adjust:

email: [email protected]

privacy policy:

• Voodoo:

Voodoo does not collect any of your personal data and only provides an SDK package to retrieve the data collected by the above-mentioned partners. You can still contact them to request the deletion of their access to the partners’ interfaces.

email: [email protected]


Disclosure, and Security of Your Information

We will not sell, trade, rent or disclose any of the personal information you provide to us for any reason, without your prior consent. Otherwise, your Personal Information will only be disclosed where required or allowable by law.

Your Personal Information is stored offsite in a manner that reasonably protects it from misuse, loss, unauthorized access, modification or disclosure.


Policy Updates

This Policy may change from time to time. The most current version of our Privacy Policy can be found at We will always keep this up to date so that you know what information we will collect from you, how we may use it, and when we may disclose it.



You can lodge a complaint with us about any breach of our Privacy Policy at the address below.

Privacy Policy Contact Information

If you have any questions about our Privacy Policy, please contact us at:

E: [email protected]


Privacy policy last updated 29 April 2021

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